Read Jane's book: Mission Control

The Soft Power Circle

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A mentoring membership for kind-hearted, quietly brilliant pet professionals who want thoughtful, growth-focused support without drama, all heart, quiet success. Who it’s for Pet pros who lead... [ Read more ]

SUBSCRIBE FOR £49.99 PER MONTH




💡 A mentoring membership for kind-hearted, quietly brilliant pet professionals who want thoughtful, growth-focused support without drama, all heart, quiet success.

✨ Who it’s for Pet pros who lead with welfare, values, ethics over ego, and want to build a sustainable, soul-aligned business.

📌 Core values
Thoughtful Growth-focused No drama, All heart, Quiet success

🛠 Features Private, supportive community.Weekly live sessions Real talk, not noise. Space to grow in your own individual way

💷 Price Launch price: £49.99/month

📅 Weekly Lives -Tuesdays at 10am
Week 1: Behaviour Chat & Case Studies
Week 2: Business Brains
Week 3: Training Challenge
Week 4: Self Care for Soft Power

 ðŸŽ¯ Goals Be your authentic self. Build a business rooted in trust and kindness. Keep learning, stay ethical, grow steadily

With decades of experience as a professional dog trainer, industry leader, and mentor, I’ve built a career grounded in welfare, ethics, and results without chasing trends or sacrificing my values. I understand the unique challenges faced by kind-hearted, introverted pet professionals: the self-doubt, the hesitation to step into the spotlight, and the pressure to “shout loudest” to be heard. Through my own journey, I’ve learned how to create quiet, sustainable success by focusing on skill, authenticity, and genuine connection. In The Soft Power Circle, I’ll help you embrace your true, authentic self, the version of you that doesn’t have to pretend, perform, or apologise and show you how to build a business that reflects your values, plays to your strengths, and feels good to run.
 

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Training that works!

Our training methods are positive reinforcement based and emotion centred. This means we avoid the use of traditional correction and punishment based methods. We prefer to take the favourite teacher approach to helping our dogs learn, understanding the dog’s basic needs for safety, support, empathetic guidance, and trust in the dog/human relationship.

We use up to date science and research using not only an understanding of basic operant and classical learning theory, but also the understanding of neuroscience, emotions, mental wellbeing, ethology, and behaviour.

Learning for dogs and people should be both challenging and fun. We teach people how to be less reactive and more proactive in their handling.

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